![]() Thank you for answering every one of my e-mails, even when you were fresh off “the Playa.” I am very grateful. One of our most noteworthy meetings was with Second Life® creator Philip Rosedale. We also had the good fortune to speak with Mitch Kapor, famed Lotus Notes creator and Linden Lab® investor. We met Sibley Verbeck of The Electric Sheep Company, and discussed the major brands they introduced to Second Life® and to other virtual worlds. We surrounded ourselves with virtual world topics by participating in events, attending conventions and meetings both in world and in real life. Several entrepreneurs are included in the book, each offering their personal stories and candid advice. Tenby, representing the Non-Profit Commons, and Simon Bignell of The University of Derby, UK. Larry Johnson of the New Media Consortium, as well as Susan ix We spoke with Persis Trilling of Princeton University in Second Life ®, and Dr. ![]() Steve Prentice, of Gartner Group, generously gave his time and valued opinion. David Lapp also spoke with us, offering insight on IBM’s Innov8 program. Colin Parris, Vice President of Digital Convergence, and Grady Booch, respected IBM® Fellow and author of several software books. We spoke with several industry leaders at IBM®, such as Dr. Our valiant mothers share the pride of this book enough for all our 11 siblings and their spouses, 26 nieces and nephews, and our fathers, who rest in heaven. Though they may not fully understand the span of the Metaverse, which is forming for future generations, they are proud of us for participating in something on such a grand scale. They are from “The Greatest Generation,” aptly named. Their love and support has carried us through tough times. Although I still would be writing, it would not likely be on this fantastic subject. I would not have been able to create a life like this on my own. Without Jay’s knowledge and craftsmanship ability with technology and the market, I would not be writing these words, nor would I have the friends and opportunities I have through the virtual world. We would also like to thank those who have shared our enthusiasm, and cleared the path for us to share with the world what we have learned. We would like to acknowledge several people who have been part of our life’s lesson, real and virtual. Entering into Second Life® while it was virtually unknown has been an exciting adventure and a life lesson. Second Life® Lingo Glossary 263 Index 265Īcknowledgments Leading the way down an unknown path takes a measure of good instinct, intelligence, and a sense of adventure, especially if that path is a virtual one. Staffing the Metaverse Part Five.Ĭhapter 16. Selling Your Products and ServicesĬhapter 13. The Essentials for Creating and Maintaining Your Second Life® 43Ĭhapter 10. This collaborative work is dedicated to our children, and to all of “Generation I” ![]() This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Shared virtual environments-Economic aspects. Includes bibliographical references and index. The unofficial guide to building your business in the Second Life ® virtual world : marketing and selling your product, services, and brand in-world / Sue Martin Mahar And Jay Mahar. Library of Congress Cataloging-in-Publication Data Mahar, Sue Martin. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. ![]() Website: This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. Second Life Virtual World Marketing and Selling Your Product, Services, and Brand In-WorldĪmerican Management Association New York The Unofficial Guide to Building Your Business in the ®
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